AKSAL was born in 1994. The Group’s history marks its beginnings with the creation of companies which, throughout the subsequent years, will grow to develop novel expertise in the Retail industry and that will enable the rise of the Group.
Initially, Delinesse (Espacia), a small business driven by the undying passion for distribution, gifted with an incredible desire and whose first steps will prove to be seminal for what we will later come to know as AKSAL Holding.
2004 hence marks the creation of the Holding. AKSAL quickly makes a name for itself, and its first great successes will contribute to the history of Retail.
With the opening of the 3rd largest Zara megastore in the world, 2004 marks the beginning of a long line of acquisitions and launches with a global impact. AKSAL acquires its reputation through action and innovation by managing to structure the offering in a burgeoning market thanks to the vision of its President and founder, a pioneering vision which has steadily grown and attracted the buy-in of prestigious partners.
Success in terms of image and the Group’s performance reached global record levels and have been commended by the greatest global brands. This success strengthens the Group’s dimension and positions its activities at the forefront, in a context marked by a considerable boost in the Franchise industry where the annual growth rate from 2000 to 2010 stands at 18%.
Backed by its capabilities to develop the full potential of its brands, the Group continues to expand and consolidates its business portfolio by signing with the greatest names in Fashion and Luxury. 2008 hence marks the beginning of a historical agreement with Galeries Lafayette, followed by Gucci, Fendi, Ralph Lauren…
In 2009, AKSAL took a new strategic step by setting up a division dedicated to the development of Malls. The Group continues to diversify by adding Culture to its lines of business with Fnac, the brand’s first franchise in the world, Restaurants and Leisure. Officially launched in 2009, the Morocco Mall project represented a new era in the urban and retail landscape in Morocco and demonstrates the Group’s capability to develop major structural projects and to bring together the most important national and international added values, positioning AKSAL at the forefront of an entire sector.
Between 2004 and 2019, 23 franchise agreements were signed with huge international groups (LVMH, PPR, INDITEX, RICHEMONT, GAP INC, FNAC, Estée Lauder Group, etc.).
In 2017, AKSAL launched the beauty and cosmetics brand Yan&One which offers both Beauty, Well-being & Cosmetics products but also new sales locations, ranging from the Street Store to the Beauty Smartstore, including e-commerce. The concept brings together the best of the world of cosmetics, while offering a completely new approach to beauty consumption, entirely digitalized, universal and connected to the world, offering a unique experience to the customer.
11 new brands join the luxury portfolio in 2022 and 2023 with the multi-brand Shade and 60 cosmetics brands complete the Yan&One beauty offering. New major franchise agreements are signed with 4 brands that are at the forefront of the luxury scene: Balenciaga, Givenchy, Bottega Venetta, Off-White.
In 2023, aware of the new challenges of commerce and more than ever part of a strategy of innovation and phygital retail experience, AKSAL is leading the construction of several large-scale projects designed and launched 5 years previously. Among these projects, 3 future projects of smart lifestyle social shopping downtown in Morocco, Marrakech, Bouskoura and Rabat, announce a new era of major development for the Group. These new projects reflect a strong dynamic, that of new generation commerce, like another project with a continental dimension: the future Wa-Sal e-commerce platform which will offer an unrivaled digital experience with 20 innovative universes ranging from fashion to beauty, including technology, luxury, well-being…
Excellence 
Audacity & style 
Openess 