Activities
AKSAL Retail
Our challenge: to democratize fashion in Morocco by transforming the retail landscape and by offering Moroccans the choice of quality and service
BERSHKA
Ideally designed, Bershka stores offer different spaces adapted to the different styles, whether it be men’s, women’s, or BSK lines dedicated to to a younger crowd. The Bershka brand that is reputed for its hip collections is present in Morocco with 2 stores in Casablanca, on the Massira El Khadra Boulevard and in the Morocco Mall.
GAP
Gap's clothing and accessories offering is simple and classic and allows each individual to express their own style.The brand is an icon in the prêt-à-porter world, offering its customers a modern interpretation of the cool and sexy American apparel style that adapts to every occasion. Gap Morocco is present in the Morocco Mall in Casablanca, and offers the Gap, GapKids, BabyGap and GapBody lines. Address: Morocco Mall: 1, Bd de l’Océan, Ain Diab Casablanca, 20 180 Tel : 05 22 79 22 30
MASSIMO DUTTI
Targeting men, women and children, the brand is characterized by its choice of noble materials and its elegant style that is both practical and urban. Massimo Dutti offers a chic and varied collection of casual and evening outfits that are both simple and comfortable. The 1st Massimo Dutti store in Africa opened its doors in Casablanca on the Al Massira Al Khadra boulevard, followed a few years later by a second store on the second floor of the Morocco Mall.
Oysho
Specialized in lingerie and women's underwear, the brand offers a wide selection of products made out of quality fabrics and materials for affordable prices.Corsetry, lingerie, home wear (vests, sweaters, pants), accessories (toiletry bags, socks, necklaces), shoes, etc... Oysho offers 5 different product lines.The brand is present in Rabat, Morocco on the Fal Ould Meir boulevard, as well as in Casablanca in the Maarif district and in the Morocco Mall.
Pull & Bear
Offering a wide selection of clothing, shoes and accessories with a casual style as well as a cosmetics line, the brand attracts many teens. Beyond a simple point of sale, the "in" brand invites visitors to delve into an original world blending compositions and recycled elements. The brand is present in Morocco with two stores in Casablanca, including one in the Morocco Mall.
Zara
A real blend of modernity, elegance and classic style, the brand proposes a casual and sophisticated style for a laid back or dressy look. Present in Morocco through 4 stores including 2 stores in Casablanca – on the Al Massira boulevard and in the Morocco Mall, one in Marrakech and one in Agadir, the brand has a great following among its ever-growing client base since its opening in 2004.
Zara Home
Specialized in interior decor, every season the brand proposes the latest decoration trends developed by a group of international designers. Present in Morocco through 3 stores, 2 in Casablanca, one on the Al Massira boulevard and the other in the Morocco Mall- and one in Marrakech, Zara Home continues to astonish by its originality and the diversity of its products.
LA MARTINA
La Martina is an international brand reputed for being the icon of Argentinian polo, the best in the world. Every product is designed, manufactured, and tested in accordance to high quality standards. With excellence as the guiding principle, the 'La Martina' products combine passion and the quest for perfection. The La Martina store is located in the Morocco Mall in Casablanca.
Aksal Developments
The AKSAL group is proud to announce its new era of major development. A series of 3 projects of smart lifestyle social shopping downtown in 3 key Moroccan locations, Marrakech, Rabat and Bouskoura. These projects are designed to embrace the new intertwining of physical and digital retail. These technology embedded, beautifully designed spaces will redefine “retail therapy”.
Future lifestyle downtown Marrakech
One of the Greatest rooftop projects in the world with more than 1 hectare of gardens and Atlas Mountains view restaurants and cafés Impressive indoor and outdoor promenade with more than 4 ha of walkthrough gardens First Wellness Avenue in Africa with of extensive well-being products and services 21.500 Sqf of Amazonian-style Aquacourt with a navigable lake and enchanting luxurious tropical gardens Integrated Prestigious residential offer with unique amenities and personal services
Future lifestyle downtown Rabat
Exceptional location within the Valley of the Bouregreg River alongside with the "Grand Theatre de Rabat" designed by Zaha Hadid and the "Mohammed VI Tour". Stunning architecture with prominent golden umbrellas surrounding the innovative landscapes. Spectacular and interactive screens create a magical immersive experience. Iconic green roof and lush landscaping with a semi-open environment that seamlessly blends interior and exterior spaces. Digital and connected experimentation hub, offering its visitors ever-evolving realms of initiation and discovery to enhance the shopping experience.
Future lifestyle downtown Bouskoura
A highly edited version of lifestyle with a substantial mixed-use offer comprising retail, entertainment, wellness, cutting-edge medical center, offices, services, and a renowned hotel Architectural jewel with its bold design and its osmosis with 6Ha of luxurious organic gardens and promenade Seven distinct shopping universes, each with its unique architectural identity A true entertainment hub, offering an expanded array of activities such as an Olympic-sized swimming pool, paddle tennis courts, soccer fields, and a skatepark Enchanted lake along sky bridges with scenic views of the famous Bouskoura forest Cutting-edge medical center project
AKSAL Luxury
Guarantee our prestigious clientele the most beautiful brands, exceptional products and services, presented in the most exquisite environments.
Fendi
From the famous baguette bag to the Peekaboo, or the SPY and the Selleria leather goods line, the brand's pieces are true fashion phenomena, some pieces being cult products. At the Morocco Mall in Casablanca, the Fendi boutique is adorned with precious materials from Italy perfectly conveying the brand’s spirit.
Gucci
A true Italian reference in the accessories world, Gucci perfectly combines elegance and tradition to design products that are created in a unique and artisanal way. It is in the Morocco Mall that the brand chose to establish itself with a store covering upwards of 420m². A space offering collections for men and women where the latest prêt-à-porter, shoes, leather goods and accessories lines are introduced.
Ralph Lauren
Polo Ralph Lauren is renowned for its unique style and quality products. The brand shows a refined positioning in its Men's and Women's clothing and accessories lines while inviting its clients to discover its world and take part in its dream. The lines proposed in the Morocco Mall store in Casablanca are: "Polo Ralph Lauren", "Ralph Lauren Collection", and "Black Label »
Amazzin
Amazzin, première enseigne multi-marques du groupe Aksal a ouvert ses portes à Rabat et à Agadir. Avec l’inauguration de sa boutique « Amazzin », le Groupe Aksal franchit une étape supplémentaire dans l’extension géographique de ses marques et sa stratégie de proximité avec ses clients.Avec un positionnement autour de marques premium accessibles, « Amazzin » rend désormais accessible dans la capitale un large éventail de marques Premium « Armani Exchange, Emporio Armani, Just Cavalli, La Martina et Polo Ralph Lauren » avec une offre allant du prêt à porter, chaussures et accessoires sont ainsi disponibles pour les femmes et pour les hommes.
Balenciaga
Founded by Cristóbal Balenciaga in 1917 and based in Paris since 1937, Maison Balenciaga has helped define modern couture through its many formal and technical innovations. Since his appointment as artistic director in 2015, Demna has perpetuated this original vision in collections with a pioneering spirit, which now extend to ready-to-wear for women and men, as well as accessories and works of art. Perpetual avant-garde, the brand is distinguished by an unprecedented exploration of the digital world, by the constant development of new materials and by a keen sense of its societal responsibilities. In 2021, Demna also imagined Balenciaga's fiftieth couture collection – the first since its founder left the fashion industry in 1968. The House is thus reconnecting with its origins, asserting itself more than ever as a pioneer of the contemporary elegance.Moroccans can discover the brand's latest collections in Casablanca, at the Morocco Mall. The 220m² store, located in the luxury area not far from Louis Vuitton and Dior, presents collections of ready-to-wear, shoes and accessories for women and men. The atmosphere of the boutique perfectly reflects the Balenciaga universe: futuristic, refined and structured.
Off-WhiteTM
Off-WhiteTM. is an Italian luxury brand founded by Virgil Abloh in 2013. Recognized for its innovative spirit, Off-WhiteTM. quickly became a leader in the fashion industry and established itself through its bold and dynamic designs.The cultural and stylistic impact of this brand has transcended generations.Driven today by its image and creative director, Ibrahim Kamara,Off-WhiteTM. is a genuine laboratory of creativity and avant-garde that moves the lines of mass culture.The Off-WhiteTM Morocco Mall store presents collections of ready-to-wear, shoes and accessories for men and women.Among the house's iconic pieces, customers can find the highly prized sneakers from the Nike x Off-WhiteTM.collaboration. In 2022, this "fashion collab" had 2 million searches on Google, more than 3 million articles, more than 550,000 Instagram posts and more than 72 million views on Tik Tok.
Givenchy
The Maison Givenchy has inaugurated its new boutique in the luxurious Morocco Mall in Casablanca, Morocco. With an area of 210 m2, the Givenchy boutique presents the men's and women's collections, ready-to-wear and accessories, designed by Matthew M. Williams, artistic director of the house.As a high point, the store unveils the iconic leather goods of the house Antigona / G-Hobo / Moon Cut-Out / 4g Soft. The scenography of the place takes up the retail concept of the house. The design highlights a monochromatic bias that gives pride of place to the product, playing on the natural and industrial aspect.At the heart of the Givenchy store windows are mannequin sculptures designed in collaboration with British artist Ewan Macfarlane.
Bottega Veneta
Maison Bottega Veneta is present on the first floor of the Morocco Mall in Casablanca, in the luxury area.Since its creation in 1966, in Vicenza, Bottega Veneta has had refinement, innovation and luxury at the heart of its identity. Inspired by its Italian culture combined with a global vision, the House is distinguished by its refined silhouettes and its elaborate creations, made from noble materials.An inclusive brand with exclusive products, Bottega Veneta is as much a feeling as an aesthetic. The retail offer consists of women's collections with a full range including ready-to-wear, leather goods, shoes, jewelry and accessories. The offer also includes a remarkable collection of accessories and shoes for men.In terms of architecture and design, the brand stands out for its unique style. With the distinctive shape of its facade covered in shiny black lacquer, its textured white walls, its floors made of Palazzo Morelli terracotta tiles or its handmade decorative elements and its furniture created to measure by renowned designers, the 172m² shop invites the visitor into a refined universe with a contemporary urban spirit, made up of noble materials and exceptional craftsmanship.
AKSAL cosmetics
Aksal Cosmetics' mission is to create and develop new competitive and attractive concepts in the beauty and cosmetics sector aimed at offering experiences in line with current fashion and beauty trends in a spirit of performance and proximity to customers. Aksal Cosmetics also has the mission of developing and consolidating the portfolio of exclusive distribution brands in Morocco.
M.A.C
A pioneer in terms of professional cosmetics and renowned worldwide for its backstage trends, M•A•C combines the art of make-up, innovative colors, and professional formulas. M•A•C's reputation has continued to grow thanks to the word of mouth of make-up artists, models, photographers and journalists from around the world, and is currently present in Morocco with 3 stores located in the Morocco Mall in Casablanca, Marrakech and Agadir.
Yan&One
Unique and 100% Moroccan, YAN & ONE is the first beauty smartstore to open in Morocco. "Excellence and quality must be accessible to all women and men, and price must not be a barrier. Says SalwaIdrissiAkhannouch, recalling that accessibility is one of the brand's priorities. "YAN & ONE is not a niche brand, but rather a brand for all, generous," she added.
AKSAL malls
In 2009, Aksal created the AKSAL Malls division, with the aim to develop the malls landscape in Morocco. The first project was the Morocco Mall, one of Casablanca\'s most iconic projects, which heralded big destination Malls in Morocco, positioning AKSAL at the forefront of the sector.
Morocco Mall
Discover the first "Retailtainment" Mall in Africa and the Region. Enjoy the best of shopping and entertainment in an incredible location which showcases modern Morocco, symbolizing its diversity, openness and generosity. A choice destination both for nationals as well as tourists and visitors passing through, the Morocco Mall offers a full range of services: fashion, beauty, luxury, culture, technology, health, decoration, food, equipment, crafts, services, leisure, relacxation, restaurants... Covering 10 hectares with 70,000 m2 of commercial space spread across 3 levels and 350 retail areas, the Morocco Mall gathers more than 600 brands from various universes.
Aksal Digital
Since 2016, AKSAL has placed digital at the heart of its development model, developing omni-channel solutions to offer new experiences to multi-connected, mobile customers requiring immediate responsiveness, by extending the purchasing experience online and promoting interactions with brands. To strategically trigger and affect the Group's digital transformation, AKSAL relies on fundamentals: Renew the customer experience, develop a performing e-commerce business and increase knowledge of purchasing behaviors
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Activities
